Introduction to Graphic Design: A Guide to Thinking, Process, and Style (Paperback) (ISBN-13: 9781350232235)

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey.

Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.

- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work

This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.

Author: Aaris Sherin
ISBN-10: 1350232238
ISBN-13: 9781350232235
Publisher: Bloomsbury Visual Arts
Language: English
Published: 02/23/2023
Pages: 256
Format: Paperback
Weight: 1.00lbs
Size: 10.63h x 8.27w x 1.00d