Introduction to Innovation and Technology Transfer (Hardcover) (ISBN-13: 9780890068328)

This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property.

Author: Ian Cooke
ISBN-10: 0890068321
ISBN-13: 9780890068328
Publisher: Artech House Publishers
Language: English
Published: 12/31/1995
Pages: 256
Format: Hardcover
Weight: 1.13lbs
Size: 9.42h x 6.37w x 0.74d