Introduction to Marketing - Principles of Wholesale and Retail Distribution (Paperback) (ISBN-13: 9781406718171)

This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

Author: Paul Dulaney Converse
ISBN-10: 1406718173
ISBN-13: 9781406718171
Publisher: Meisel Press
Language: English
Published: 08/03/2007
Pages: 616
Format: Paperback
Weight: 1.70lbs
Size: 8.50h x 5.50w x 1.37d