Investigating Persuasion and Storytelling for Effective Communication (Paperback) (ISBN-13: 9798337352640)

Persuasion and storytelling are two powerful tools in the art of communication, shaping how messages are received, understood, and utilized. Whether in marketing, politics, or education, the ability to influence others and convey ideas can determine a message's success. Storytelling engages emotions, builds connection, and makes information memorable, while persuasion employs logic, credibility, and emotional appeal to guide decision-making. Investigating how these elements work together provides valuable insights into creating communication tactics that inform, inspire, and motivate action. Investigating Persuasion and Storytelling for Effective Communication explores how storytelling techniques and persuasive strategies enhance the effectiveness of communication across different contexts. It would examine the psychological, emotional, and structural elements that make messages more compelling, memorable, and influential. This book covers topics such as data science, e-commerce, and social media, and is a useful resource for media and communications professionals, marketers, academicians, researchers, and scientists.

Author: Poh Ling Tan
ISBN-13: 9798337352640
Publisher: Igi Global Scientific Publishing
Language: English
Published: 01/08/2026
Pages: 518
Format: Paperback
Weight: 1.96lbs
Size: 10.00h x 7.00w x 1.04d