Is It News?: Writing press releases that really work (Paperback) (ISBN-13: 9781716516733)

Every day, countless press releases are written and distributed. Some succeed, but most disappear without trace. Is it because - as some people claim - press releases no longer work? Or - as others say - because there are too many press releases? Emphatically, no. The brutal truth is that they fail, primarily, because they are neither interesting nor well written. Often casually dismissed as one of the easiest marketing tasks, writing a powerful, clear press release can be anything but. Is It News? is a detailed, in-depth guide for anyone tasked with writing press releases - whether a publicity professional, marketer or small-business owner. Based on the authors' combined sixty years' experience, Is it News? tackles the subject in rare depth - providing a comprehensive, practical, logical and understandable framework for dependable publicity success.

Author: Peter Labrow, Robert Clarke
ISBN-10: 1716516730
ISBN-13: 9781716516733
Publisher: Lulu.com
Language: English
Published: 10/11/2020
Pages: 242
Format: Paperback
Weight: 0.72lbs
Size: 9.00h x 6.00w x 0.51d