Islamic Marketing: Theories, Practices, and Perspectives (Paperback) (ISBN-13: 9780473506179)

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.

Author: Djavlonbek Kadirov
ISBN-10: 0473506173
ISBN-13: 9780473506179
Publisher: Conscientia Capital Press
Language: English
Published: 12/08/2019
Pages: 194
Format: Paperback
Weight: 0.64lbs
Size: 9.00h x 6.00w x 0.45d