It's Our Research: Getting Stakeholder Buy-In for User Experience Research Projects (Paperback) (ISBN-13: 9780123851307)

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

Author: Tomer Sharon
ISBN-10: 0123851300
ISBN-13: 9780123851307
Publisher: Morgan Kaufmann Publishers
Language: English
Published: 03/19/2012
Pages: 288
Format: Paperback
Weight: 1.45lbs
Size: 9.20h x 7.40w x 0.70d