Jaguar: A Short Story (Paperback) (ISBN-13: 9782917260272)

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker's story, and the men behind it.

Author: Brian Williams
ISBN-10: 2917260270
ISBN-13: 9782917260272
Publisher: Prodinnova
Language: English
Published: 05/10/2013
Pages: 72
Format: Paperback
Weight: 0.24lbs
Size: 9.00h x 6.00w x 0.15d