Jay Explains It (Paperback) (ISBN-13: 9781794766983)

In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' "Scientific Advertising." Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic. If you follow their ignorance, your marketing will lose money just like theirs. Jay Huling dissects each chapter of "Scientific Advertising" and matches the important messages with your business and the markets who want to buy from you. The result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement. When Jay Explains It, your bottom line will finally break loose.

Author: Jay Huling
ISBN-10: 1794766987
ISBN-13: 9781794766983
Publisher: Lulu.com
Language: English
Published: 12/06/2019
Pages: 168
Format: Paperback
Weight: 0.56lbs
Size: 9.00h x 6.00w x 0.39d