Jesus' Place in Marketing Strategy (Paperback) (ISBN-13: 9798889753117)

Jesus' Place in Marketing Strategy: Engaging the Words of Jesus, contains several topics in random order. "Jesus the Marketing Superstar" is the first topic. One in three people in the world is a follower of Jesus. Some 7Ps were applied by Jesus. Product, promotion, people, place and price: Jesus offered the product, the kingdom of God, to people at a very high price. Jesus knew the place where people were in need. The poor will not be on the radar of marketing strategists. Here lies the stark contrast to Jesus' strategy. He turned the entire marketing strategy on its head. Jesus' marketing strategy starts with the poorest. Although there are 7 P's, the marketing strategists are not aware of one important P, the person of Jesus, who gave himself so that the whole world could believe in him and form a community. The old Roman marketing principle of bread and circus was only superficial. Yes, Jesus fed the hungry, but he knew the basic spiritual needs of the people that they were not aware of. Here Jesus is telling the marketing strategists to keep in mind not only the material but also the basic spiritual needs of the people and to include this principle in their marketing strategy.