Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Kalbach, Jim

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Paperback) (ISBN-13: 9781933820682)

Vendor: Jim Kalbach
Product type: Books
Format: Paperback
$39.99
$39.99
$39.99
Subtotal: $39.99
Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Kalbach, Jim

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

$39.99
Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Kalbach, Jim

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

$39.99
Format: Paperback
Description
Description
x

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.



Author: Jim Kalbach
ISBN-10: 1933820683
ISBN-13: 9781933820682
Publisher: Two Waves Books
Language: English
Published: 04/07/2020
Pages: 320
Format: Paperback
Weight: 1.30lbs
Size: 8.90h x 6.00w x 0.90d

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