Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Jaffe, Joseph

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership (Hardcover) (ISBN-13: 9780470137321)

Vendor: Joseph Jaffe
Product type: Books
Format: Hardcover
$29.95
$29.95
$29.95
Subtotal: $29.95
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Jaffe, Joseph

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

$29.95
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Jaffe, Joseph

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

$29.95
Format: Hardcover
Description
Description
x
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Author: Joseph Jaffe
ISBN-10: 0470137320
ISBN-13: 9780470137321
Publisher: Wiley
Language: English
Published: 10/01/2007
Pages: 320
Format: Hardcover
Weight: 1.11lbs
Size: 9.24h x 6.04w x 1.07d

Review Citation(s):
Reference and Research Bk News 02/01/2008 pg. 117
By Joseph Jaffe
By Joseph Jaffe
x

JOSEPH JAFFE is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA\Chiat\Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter & Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School.

Join the conversation today at www.jointheconversation.us or through Jaffe's daily blog and podcast, Jaffe Juice (www.jaffejuice.com).

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