Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths by MacNamara, Jim

Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths (Paperback) (ISBN-13: 9781433124266)

Vendor: Jim MacNamara
Product type: Books
Format: Paperback
$50.50
$50.50
$50.50
Subtotal: $50.50
Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths by MacNamara, Jim

Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths

$50.50
Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths by MacNamara, Jim

Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths

$50.50
Format: Paperback
Description
Description
x
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

Author: Jim MacNamara
ISBN-10: 1433124262
ISBN-13: 9781433124266
Publisher: Peter Lang Inc., International Academic Publi
Language: English
Published: 07/31/2014
Pages: 284
Format: Paperback
Weight: 0.95lbs
Size: 8.80h x 5.90w x 0.60d
By Jim MacNamara
By Jim MacNamara
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Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up in 2007 after a 30-year professional career spanning journalism, public relations, and media research. He is author of 12 books including The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, 2014) and Public Relations Theories, Practices, Critiques (2012).

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