Journey of Perseverance: An entrepreneurial journey of perseverance towards the future. (Hardcover) (ISBN-13: 9781922618320)

In the 'Journey of Perseverance' Priya Mishra recounts how she tore through all odds to become the leader that she is today. With powerful learning's and messages across every page, the author has infused several personal examples of perseverance that can be used in our daily lives. She strongly paints a picture of culture and how a culturally conditioned individual can achieve the unthinkable with the right kind of support from other members.

If you want to be known, you have to speak up first. In the journey of Perseverance' the author drives us through the meaning of passion, emotion, addiction and culture - all in one to teach us how, if we stay addicted to our cause, we can actually achieve it. When individuals are culturally adept, they naturally tend to adapt to any given environment. The right or wrong of a situation can only be assessed by a person who is deep-rooted in culture and comes from a legacy that already puts others first before themselves. Your world view, the way you think, speak and what you believe are all dependent on the inheritance of culture.

It is rather liberating to see how a woman from a small town in UP, India goes on to make the right life choices, though challenging, to become an accomplished thought leader, marketer and speaker - not out of spite but out of perseverance, and devotion.