Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction by Moody, Nickianne

Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction (Hardcover) (ISBN-13: 9780754657316)

Vendor: Nickianne Moody
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction by Moody, Nickianne

Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction

$200.00
Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction by Moody, Nickianne

Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction

$200.00
Format: Hardcover
Description
Description
x
This collection examines the role of book covers in the marketing of popular fiction across the twentieth century and beyond. Using case studies, the contributors address key themes and topics in contemporary media, literary, publishing, and business studies, such as globalisation and translation; the links between books, the music industry, and film; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction.

Author: Nickianne Moody
ISBN-10: 0754657310
ISBN-13: 9780754657316
Publisher: Routledge
Language: English
Published: 11/28/2007
Pages: 216
Format: Hardcover
Weight: 1.00lbs
Size: 9.30h x 6.10w x 0.70d

Review Citation(s):
Reference and Research Bk News 05/01/2008 pg. 361
By Nickianne Moody
By Nickianne Moody
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Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK

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