Jugaad Time: Ecologies of Everyday Hacking in India (Paperback) (ISBN-13: 9781478001461)

In India, the practice of jugaad--finding workarounds or hacks to solve problems--emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad--as both premodern and postdigital, innovative and oppressive--Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.

Author: Amit S. Rai
ISBN-10: 1478001461
ISBN-13: 9781478001461
Publisher: Duke University Press
Language: English
Published: 02/14/2019
Pages: 232
Format: Paperback
Weight: 0.15lbs
Size: 9.00h x 5.90w x 0.60d