Just Survive Somehow: Everything You Need to Know to Succeed in Your First Year in Business (Paperback) (ISBN-13: 9781781336014)

Success in your first year of business is about one thing: survival

Starting your own business is one of the best things you will EVER do. It may also be the hardest, but if you survive Year One, your dreams have a good chance of becoming a reality.

Just Survive Somehow walks you through everything you need to know to make it happen: from talking about and planning your new business to creating a business proposition informed by clearly identified core values and an understanding of its market, and putting in place the financial security required to launch a business.

Read this book to:

• Learn why 'Year Zero' - the year before you start your business - is vital to the survival process
• Discover how to start a brand, not just a business
• Understand why time is more valuable than money, and how not to waste it
• Build resilience and manage the mental loneliness of running a business
• Harness the decisions you take in the first twelve months to shape the success profile of your business