Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by Kapferer, Jean-Noël

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Hardcover) (ISBN-13: 9780749479121)

Vendor: Jean-No? Kapferer
Product type: Books
Format: Hardcover
$134.00
$134.00
$134.00
Subtotal: $134.00
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by Kapferer, Jean-Noël

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

$134.00
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by Kapferer, Jean-Noël

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

$134.00
Format: Hardcover
Description
Description
x

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No? Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.

As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

Author: Jean-No? Kapferer
ISBN-10: 0749479124
ISBN-13: 9780749479121
Publisher: Kogan Page
Language: English
Published: 03/29/2016
Pages: 240
Format: Hardcover
Weight: 1.13lbs
Size: 9.21h x 6.14w x 0.56d
By Jean-No? Kapferer
By Jean-No? Kapferer
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Jean-No? Kapferer is one of world's foremost thought leaders on luxury and its brands. An active researcher, HEC Paris graduate and PhD-holder from Northwestern University's Kellogg Business School (USA), Kapferer is co-author of The Luxury Strategy and The New Strategic Brand Management and has written many seminal articles. He is a sought after speaker, leading seminars on luxury all around the world at institutions such as HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).

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