Kellogg on Strategy by Dranove, David

Kellogg on Strategy (Hardcover) (ISBN-13: 9780471478553)

Vendor: David Dranove
Product type: Books
Format: Hardcover
$35.00
$35.00
$35.00
Subtotal: $35.00
Kellogg on Strategy by Dranove, David

Kellogg on Strategy

$35.00
Kellogg on Strategy by Dranove, David

Kellogg on Strategy

$35.00
Format: Hardcover
Description
Description
x
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more

Author: David Dranove, Sonia Marciano
ISBN-10: 0471478555
ISBN-13: 9780471478553
Publisher: Wiley
Language: English
Published: 07/01/2005
Pages: 240
Format: Hardcover
Weight: 0.92lbs
Size: 9.40h x 6.32w x 0.89d
By David Dranove
By David Dranove
x

DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.

SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.

Recently Viewed Products