Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Cheverton, Peter

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Paperback) (ISBN-13: 9780749469405)

Vendor: David Wragg
Product type: Books
Format: Paperback
$52.00
$52.00
$52.00
Subtotal: $52.00
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Cheverton, Peter

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

$52.00

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

$52.00
Format: Paperback
Description
Description
x

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.

This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.

Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

Author: David Wragg
ISBN-10: 0749469404
ISBN-13: 9780749469405
Publisher: Kogan Page
Language: English
Published: 02/24/2015
Pages: 416
Format: Paperback
Weight: 1.45lbs
Size: 9.61h x 6.69w x 0.85d
By David Wragg
By David Wragg
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Peter Cheverton is Director of Insight Marketing & People, now established as the leading international training and consultancy firm in KAM implementation, working in more than thirty countries including Australia, Austria, Belgium, Brazil, Canada, China, Denmark, France, Germany, Holland, Hong Kong, India, Italy, Korea, Malaysia, Mexico, Poland, Singapore, South Africa, Sweden, Switzerland, Taiwan, the United Kingdom and the United States, with a client list that includes some of the world's major blue chip companies. He is also the author of Understanding the Professional Buyer and Global Account Management (both published by Kogan Page).

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