KFC in China: Secret Recipe for Success by Liu, Warren

KFC in China: Secret Recipe for Success (Paperback) (ISBN-13: 9780470823842)

Vendor: Warren Liu
Product type: Books
Format: Paperback
$24.95
$24.95
$24.95
Subtotal: $24.95
KFC in China: Secret Recipe for Success by Liu, Warren

KFC in China: Secret Recipe for Success

$24.95
KFC in China: Secret Recipe for Success by Liu, Warren

KFC in China: Secret Recipe for Success

$24.95
Format: Paperback
Description
Description
x
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.



Author: Warren Liu
ISBN-10: 0470823844
ISBN-13: 9780470823842
Publisher: Wiley
Language: English
Published: 09/01/2008
Pages: 200
Format: Paperback
Weight: 0.71lbs
Size: 8.92h x 6.70w x 0.70d
By Warren Liu
By Warren Liu
x

Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.

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