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It's a strange business with jargon all its own. In Killer Executions and Scrubbed Decks, Dan Goldgeier breaks down the most commonly used words and phrases you'll hear in an ad agency or corporate marketing department, and offers up a few new ones for consideration.
Whether you're a student looking for that coveted first job in an ad agency, a newcomer to the advertising business from another field, or a marketing manager who simply can't understand how those tatted-up ad agency types talk, this book is the epic deliverable you've been looking for.
Author: Dan Goldgeier
ISBN-10: 1502992159
ISBN-13: 9781502992154
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 06/15/2015
Pages: 56
Format: Paperback
Weight: 0.17lbs
Size: 8.50h x 5.50w x 0.12d
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