Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Hardcover) (ISBN-13: 9781615208296)

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

Author: Emma O'Brien
ISBN-10: 1615208291
ISBN-13: 9781615208296
Publisher: Information Science Reference
Language: English
Published: 10/15/2010
Pages: 308
Format: Hardcover
Weight: 2.21lbs
Size: 11.00h x 8.50w x 0.75d

Review Citation(s):
Reference and Research Bk News 04/01/2011 pg. 92