Launching New Products: Best Marketing and Sales Practices by Westman, John

Launching New Products: Best Marketing and Sales Practices (Paperback) (ISBN-13: 9781606499221)

Vendor: John Westman
Product type: Books
Format: Paperback
$21.99
$21.99
$21.99
Subtotal: $21.99
Launching New Products: Best Marketing and Sales Practices by Westman, John

Launching New Products: Best Marketing and Sales Practices

$21.99
Launching New Products: Best Marketing and Sales Practices by Westman, John

Launching New Products: Best Marketing and Sales Practices

$21.99
Format: Paperback
Description
Description
x
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

Author: John Westman, Paul Sowryrda
ISBN-10: 160649922X
ISBN-13: 9781606499221
Publisher: Business Expert Press
Language: English
Published: 09/25/2015
Pages: 180
Format: Paperback
Weight: 0.48lbs
Size: 9.00h x 6.00w x 0.34d
By John Westman
By John Westman
x
John Westman has held general management, marketing and sales position for market leaders such as Baxter Healthcare and Fresenius Medical Care and start-ups such as NxStage Medical, PharMetrics and Decision Resources. John is an adjunct professor at the Harvard University Extension School and Boston College, and has an MBA from the Kellogg Graduate School of Management at Northwestern University, MA from the University of Wisconsin, BA from Colgate University and was a Fulbright Scholar.

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