Lead Like an Editor: Hire Passionate Teams, Tell Stories That Inspire, and Build Brands People Love (Paperback) (ISBN-13: 9781966045007)

In today's crowded marketplace, selling a quality product is not enough. To stand out, businesses must tell compelling stories and build relationships with potential customers-and prospective employees-who have become evermore discerning, supporting companies that align with their own values.

While this may seem daunting, it can be done. In fact, magazine editors have mastered these skills for decades, creating trusted brands that attract loyal followers in their longtime readers and dedicated staffers, who often live out the messages of the publications in their own lives.

With more than two decades of experience building brands at the world's largest media companies, Victor Maze pulls back the curtain, revealing the leadership secrets of top editors-many of whom have gone on to run the content and marketing departments of major corporations ranging from Netflix to Nike.

In this book, you will learn how to:

• Hire and lead a team of passionate, engaged people.
• Inspire others with optimism while articulating a clear vision and mission.
• Make tough decisions with ease using three proven frameworks.
• Cultivate a devoted audience that feels an instant connection to your brand.
• Craft a message that resonates and empowers your audience.
• Create a product that offers both style and substance.

Lead Like an Editor transforms the way you lead people, tell stories, and achieve success.