Lean Customer Development: Building Products Your Customers Will Buy (Paperback) (ISBN-13: 9781492023746)

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products.

• Validate or invalidate your hypothesis by talking to the right people
• Learn how to conduct successful customer interviews play-by-play
• Detect a customer's behaviors, pain points, and constraints
• Turn interview insights into Minimum Viable Products to validate what customers will use and buy
• Adapt customer development strategies for large companies, conservative industries, and existing products
  
  Author: Cindy Alvarez
  ISBN-10: 1492023744
  ISBN-13: 9781492023746
  Publisher: O'Reilly Media
  Language: English
  Published: 10/10/2017
  Pages: 236
  Format: Paperback
  Weight: 0.72lbs
  Size: 9.02h x 5.98w x 0.51d