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Lebron, Inc.: The Making of a Billion-Dollar Athlete (Hardcover) (ISBN-13: 9781538730874)
Vendor:
Brian Windhorst
Product type:
Books
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$28.00
Description
x From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
Author: Brian Windhorst
ISBN-10: 1538730871
ISBN-13: 9781538730874
Publisher: Grand Central Publishing
Language: English
Published: 04/09/2019
Pages: 256
Format: Hardcover
Weight: 1.00lbs
Size: 9.10h x 6.00w x 1.00d
Review Citation(s):
Booklist 04/01/2019 pg. 9
Publishers Weekly 04/08/2019
Kirkus Reviews 01/01/0001
Library Journal 05/01/2019 pg. 99
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
Author: Brian Windhorst
ISBN-10: 1538730871
ISBN-13: 9781538730874
Publisher: Grand Central Publishing
Language: English
Published: 04/09/2019
Pages: 256
Format: Hardcover
Weight: 1.00lbs
Size: 9.10h x 6.00w x 1.00d
Review Citation(s):
Booklist 04/01/2019 pg. 9
Publishers Weekly 04/08/2019
Kirkus Reviews 01/01/0001
Library Journal 05/01/2019 pg. 99
By Brian Windhorst
xBrian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.
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