Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management by Kuchinka, P.

Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management (Paperback) (ISBN-13: 9781349518487)

Vendor: P. Kuchinka
Product type: Books
Format: Paperback
$109.99
$109.99
$109.99
Subtotal: $109.99
Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management by Kuchinka, P.

Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management

$109.99
Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management by Kuchinka, P.

Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management

$109.99
Format: Paperback
Description
Description
x
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

Author: P. Kuchinka
ISBN-10: 1349518484
ISBN-13: 9781349518487
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2004
Pages: 192
Format: Paperback
Weight: 0.59lbs
Size: 8.50h x 5.50w x 0.48d
By P. Kuchinka
By P. Kuchinka
x
PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.

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