Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management by Kuchinka, P.

Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management (Hardcover) (ISBN-13: 9781403936257)

Vendor: P. Kuchinka
Product type: Books
Format: Hardcover
$109.99
$109.99
$109.99
Subtotal: $109.99
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management by Kuchinka, P.

Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

$109.99
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management by Kuchinka, P.

Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

$109.99
Format: Hardcover
Description
Description
x
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

Author: P. Kuchinka
ISBN-10: 1403936250
ISBN-13: 9781403936257
Publisher: Palgrave MacMillan
Language: English
Published: 04/30/2004
Pages: 192
Format: Hardcover
Weight: 0.84lbs
Size: 8.80h x 5.66w x 0.65d
By P. Kuchinka
By P. Kuchinka
x
PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.

Recently Viewed Products