Leveraging Consumer Behavior and Psychology in the Digital Economy (Hardcover) (ISBN-13: 9781799830429)

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Author: Norazah Mohd Suki
ISBN-10: 179983042X
ISBN-13: 9781799830429
Publisher: Business Science Reference
Language: English
Published: 06/26/2020
Pages: 300
Format: Hardcover
Weight: 2.30lbs
Size: 11.00h x 8.50w x 0.75d