Leveraging Knowledge Communication for Innovation: Framework, Methods and Applications of Social Network Analysis in Research and Development (Paperback) (ISBN-13: 9783631551653)

The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.

Author: Tobias Müller-Prothmann
ISBN-10: 3631551657
ISBN-13: 9783631551653
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 05/23/2006
Pages: 278
Format: Paperback
Weight: 0.78lbs
Size: 8.27h x 5.83w x 0.62d