Licensing Tales: Captivating Stories from Industry Legends by Battersby, Greg

Licensing Tales: Captivating Stories from Industry Legends (Paperback) (ISBN-13: 9781888206166)

Vendor: Greg Battersby
Product type: Books
Format: Paperback
$15.95
$15.95
$15.95
Subtotal: $15.95
Licensing Tales: Captivating Stories from Industry Legends by Battersby, Greg

Licensing Tales: Captivating Stories from Industry Legends

$15.95
Licensing Tales: Captivating Stories from Industry Legends by Battersby, Greg

Licensing Tales: Captivating Stories from Industry Legends

$15.95
Format: Paperback
Description
Description
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A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international licenses. With chapters like "Who Would Have Thought?", "The Ones That Almost Got Away", and "The Licensing Hall of Shame" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.

Author: Greg Battersby
ISBN-10: 1888206160
ISBN-13: 9781888206166
Publisher: Kent Press
Language: English
Published: 08/01/2020
Pages: 179
Format: Paperback
Weight: 0.70lbs
Size: 9.90h x 6.90w x 0.50d
By Greg Battersby
By Greg Battersby
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Greg Battersby is managing member of The Battersby Law Group, LLC which specializes in intellectual property and licensing law with a particular emphasis on merchandising law and toy licensing. He served as General Counsel for the International Licensing Industry Merchandisers' Association ("LIMA") and was inducted into its Hall of Fame in 2009. Greg has written more than 35 books on various licensing and IP topics, written more than 50 articles, and given more than 200 talks on the subject before a wide range of audiences.

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