Lifestyle Brands: A Guide to Aspirational Marketing by Saviolo, S.

Lifestyle Brands: A Guide to Aspirational Marketing (Paperback) (ISBN-13: 9781349449071)

Vendor: S. Saviolo
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Lifestyle Brands: A Guide to Aspirational Marketing by Saviolo, S.

Lifestyle Brands: A Guide to Aspirational Marketing

$54.99
Lifestyle Brands: A Guide to Aspirational Marketing by Saviolo, S.

Lifestyle Brands: A Guide to Aspirational Marketing

$54.99
Format: Paperback
Description
Description
x
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Author: S. Saviolo, A. Marazza
ISBN-10: 1349449075
ISBN-13: 9781349449071
Publisher: Palgrave MacMillan
Language: English
Published: 12/05/2012
Pages: 141
Format: Paperback
Weight: 0.50lbs
Size: 9.21h x 6.14w x 0.33d
By S. Saviolo
By S. Saviolo
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ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy.

STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.

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