Lift, Hold, Shine: How I Built a Billion-Dollar Beauty Empire One Strand at a Time (Hardcover) (ISBN-13: 9781637749524)

Vendor: Carolyn Aronson
Product type: Books
Format: Hardcover
$29.95
$29.95
$29.95
Subtotal: $29.95
WR Book House

Lift, Hold, Shine: How I Built a Billion-Dollar Beauty Empire One Strand at a Time

$29.95

Lift, Hold, Shine: How I Built a Billion-Dollar Beauty Empire One Strand at a Time

$29.95
Format: Hardcover
Description
Description
x
In this vulnerable and inspiring memoir, the CEO of It's a 10 Haircare--the only Latina-owned worldwide beauty brand--shares the surprising twists and life lessons behind building a name brand, one bottle at a time

Embroiled in a years-long legal battle with her former business partner and ex-husband, Carolyn Aronson bought him out and went $100 million into debt, staking her career on the future of the company--a risky gamble for a solo female CEO in an industry dominated by men.

The result was a miracle--or Miracle Leave-In, Carolyn's 10-in-1 wonder product that has become a go-to haircare line for beauty salons, stylists, and millions of consumers around the world.

In Lift, Hold, Shine, Carolyn traces her business success through the invaluable life lessons that shaped her business savvy today. After two years as a foster baby, adopted into a loving family at age two, and raised in Michigan, her quest to reconnect with her birth family and Puerto Rican heritage became a personal touchstone, informing her sense of integrity and deep appreciation for identity. And as she navigates setbacks, single motherhood, skeptics, and complex partnerships, Carolyn chronicles the hustle and gumption it took as an up-and-coming CEO to keep the company on track, and the bold swings that led to the winning formula and iconic branding behind It's a 10.

Told with candor, practical takeaways, and radiant optimism, Lift, Hold, Shine celebrates a life shaped by family, identity, unwavering hard work, and the mindset to create miracles both small and spectacular.

Author: Carolyn Aronson
ISBN-10: 163774952X
ISBN-13: 9781637749524
Publisher: Benbella Books
Language: English
Published: 10/06/2026
Pages: 224
Format: Hardcover
By Carolyn Aronson
By Carolyn Aronson
x
Carolyn Aronson is the founder, CEO, and driving force behind It's a 10 Enterprises--one of the most successful independent, women- and Latina-owned professional haircare brands in the world. A self-made entrepreneur, Aronson built the company from behind the chair, creating the category-defining Miracle Leave-In in 2006 and growing it into a global powerhouse sold in over 140 countries. After becoming the sole owner in 2017, Carolyn's beauty empire now includes It's a 10(R) Haircare, It's a 10(R) Haircare Tools, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, Rewind It 10, and the upcoming launch, ARISE Haircare. After entering foster care as an infant, she discovered her passion for hair at 18, became a stylist, and eventually opened her own salon before launching her brand. Known as a hands-on product visionary, she works directly with chemists to develop high-performance formulas that empower both professionals and consumers. Deeply committed to philanthropy, she supports organizations that uplift women, families, and underserved communities, while also prioritizing her role as a devoted mother and champion for empowering others. Carolyn has been honored for her achievements as an inspirational founder and entrepreneur by Inc., Forbes, Entrepreneur, and more.

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