Linguistic Cultures of the World: A Statistical Reference by Parker, Philip

Linguistic Cultures of the World: A Statistical Reference (Hardcover) (ISBN-13: 9780313297694)

Vendor: Philip Parker
Product type: Books
Format: Hardcover
$90.00
$90.00
$90.00
Subtotal: $90.00
Linguistic Cultures of the World: A Statistical Reference by Parker, Philip

Linguistic Cultures of the World: A Statistical Reference

$90.00
Linguistic Cultures of the World: A Statistical Reference by Parker, Philip

Linguistic Cultures of the World: A Statistical Reference

$90.00
Format: Hardcover
Description
Description
x
This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Author: Philip Parker
ISBN-10: 031329769X
ISBN-13: 9780313297694
Publisher: Greenwood
Language: English
Published: 02/28/1997
Pages: 448
Format: Hardcover
Weight: 1.92lbs
Size: 9.56h x 6.44w x 1.49d
By Philip Parker
By Philip Parker
x
PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

Recently Viewed Products