Localising Hollywood (Paperback) (ISBN-13: 9781844576876)

Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence.

Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies.

Author: Courtney Brannon Donoghue
ISBN-10: 1844576876
ISBN-13: 9781844576876
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 07/19/2017
Pages: 190
Format: Paperback
Weight: 0.64lbs
Size: 9.21h x 6.14w x 0.43d