Location Based Marketing: 3-in-1 Guide to Master Location Based Advertising, Mobile App Marketing & Mobile Data Collection (Paperback) (ISBN-13: 9781088241684)

Location Based Marketing - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Digital Marketing and Marketing Analytics.

1)

MOBILE MARKETING:

7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing.

YOU'LL LEARN:

• The importance of mobile strategy
• Strategies for Push Notifications
• The importance A/B testing
• How to understand the critical components of App Marketing Funnels
• The power of SMS marketing
• What Location-Based Marketing is
• How social media plays into Mobile Marketing
• What QR codes are
• How QR codes can transform the customer experience
• And much more!

2)

DIGITAL MARKETING:

7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.

YOU'LL LEARN:

Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
• And much more!

3)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

• How to determine stakeholders
• Ways to navigate data integration
• The importance of key performance indicators
• Ways of implementing analytics
• The importance of data governance
• The purpose of conducting financial analysis
• The role of IT
• How to measure success
• What to look for with Vendors
• And much more!