L'Or?al The Formula of Greatness Secrets Behind the Success of the Most Influential Cosmetics Empire (Paperback) (ISBN-13: 9798230740414)

How did a small laboratory creating hair dyes turn into a global beauty giant with 46 brands in its portfolio? Why did a company founded by a man become a symbol of female strength and make two women the richest on the planet?

This book reveals the entire story of L'Or?al - the largest cosmetics company in the world, which sets beauty standards, dictates trends, and influences millions of people.

What can you expect from the book?
How L'Or?al's journey began and which innovations led the company to success
How the brand gained the trust of millions of consumers worldwide
Why L'Or?al is closely connected with Nestl? and what that means for the market
Which brands belong to the L'Or?al group, and why you've most likely used them
How the company supports women and changes the beauty industry

If you are interested in business strategies, success stories, the cosmetics industry, or simply want to learn how one of the most powerful companies in the world operates, this book is for you.

Discover the secrets of L'Or?al and learn why you deserve it!