Los Angeles Reinvented: Why innovators are moving south of Silicon Valley to the booming home of Hollywood (Paperback) (ISBN-13: 9780578589145)

In recent years Los Angeles has become a major force in innovation. Hollywood's storytelling roots, production expertise and talent pool have intertwined with technology to make LA the biggest gaming, video and AR/VR hub in the world.

Los Angeles is fundamentally different from any other city and a challenging place to navigate, whether you are a tourist or an industry professional. Jodie Hopperton, a leading British media executive, set about demystifying the secret of LA's innovation success by recording the fascinating stories of top executives from Disney, BAFTA LA, Westfield, Soylent, Riot International and Homeboy industries, as well as the founders of cutting-edge new companies. It focuses on industries that Los Angeles excels in, including media, entertainment, music, gaming, food, health & wellness, retail, transport and aerospace, Jodie interviewed over 100 executives that have made LA their home.

On a journey to the heart of LA's innovation scene, find out how a 15 year-old boy took a simple family recipe and turned it into a $600 million industry; why your breakfast croissant may have come from an ex-gang member; how a follicly-challenged CEO built a personalised hair colouring company that has taken the world by storm; which company really invented the drive-thru (clue: it wasn't McDonalds) and why the number 405 can be used as a swear word.