Loyal: Listen Or You Always Lose: A Leader's Guide to Winning Customer and Employee Loyalty (Paperback) (ISBN-13: 9781619617520)

Loyal employees attract loyal customers. Companies must adapt to evolving expectations and engage their employees in the same way that they engage their customers. Successful business leaders create a culture of listening across their organizations to inspire loyalty and build a competitive advantage. In LOYAL, Microsoft executive Aaron Painter explains how accomplished leaders use the time-tested secret of listening to turn the concept of loyalty into a powerful reality. While working in China, Painter experienced firsthand how customer and employee retention is key to building a successful company. LOYAL teaches you how to develop opportunities in a global, ever-changing business environment. The book provides insightful suggestions about how companies can create a culture of active listening to engage their most valuable resource: people, whether they are customers or employees. By building respectful relationships and strengthening those connections through the techniques Painter describes, any organization can position itself for sustained growth.

Author: Aaron Painter
ISBN-10: 1619617528
ISBN-13: 9781619617520
Publisher: Lioncrest Publishing
Language: English
Published: 08/26/2017
Pages: 288
Format: Paperback
Weight: 0.74lbs
Size: 8.50h x 5.51w x 0.60d