Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience by Ziliani, Cristina

Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience (Paperback) (ISBN-13: 9781032510354)

Vendor: Cristina Ziliani
Product type: Books
Format: Paperback
$62.99
$62.99
$62.99
Subtotal: $62.99
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience by Ziliani, Cristina

Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

$62.99
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience by Ziliani, Cristina

Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

$62.99
Format: Paperback
Description
Description
x

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.

It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.



Author: Cristina Ziliani,Marco Ieva
ISBN-10: 1032510358
ISBN-13: 9781032510354
Publisher: Routledge
Language: English
Published: 01/06/2025
Pages: 322
Format: Paperback
Weight: 1.00lbs
Size: 9.21h x 6.14w x 0.67d
By Cristina Ziliani
By Cristina Ziliani
x

Cristina Ziliani, PhD, is Professor of Marketing at the University of Parma, Italy and the scientific director of the Osservatorio Fedeltà UniPR. She lectures at leading universities and business events around the world.

Marco Ieva is Associate Professor in Marketing at the University of Parma, Italy. His research interests are retailing, loyalty management and marketing innovation.

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