Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points by de Boer, Evert R.

Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points (Hardcover) (ISBN-13: 9783031788482)

Vendor: Evert R. de Boer
Product type: Books
Format: Hardcover
$49.99
$49.99
$49.99
Subtotal: $49.99
Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points by de Boer, Evert R.

Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points

$49.99
Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points by de Boer, Evert R.

Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points

$49.99
Format: Hardcover
Description
Description
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Extracting value from loyalty programs used to be the domain of marketing. But not anymore.

In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.

With their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.

Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.

Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.



Author: Evert R. de Boer, Xiao Yao Chin
ISBN-10: 3031788486
ISBN-13: 9783031788482
Publisher: Palgrave MacMillan
Language: English
Published: 02/18/2025
Pages: 135
Format: Hardcover
By Evert R. de Boer
By Evert R. de Boer
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Evert de Boer is Managing Partner at On Point Loyalty, Singapore, and CEO at Fidivio. He has researched and worked in loyalty strategy since 2000, providing strategic guidance to leading companies globally, including more than 40 airlines. Evert has published numerous articles and white papers on loyalty strategy and finance, including the Harvard Business Review. He is the author of Strategy in Airline Loyalty (Palgrave Macmillan, 2017).

Xiao Yao Chin is a Partner at On Point Loyalty, Kuala Lumpur, Malaysia. Her loyalty experience spans program design, strategic planning, member analytics and program valuations. Prior to joining On Point Loyalty, Xiao Yao has worked on numerous strategic projects for leading financial institutions across Southeast Asia during her time with Bain & Company. She holds a PhD from the University of Cambridge, UK.

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