Lucky by Design: The Hidden Economics You Need to Get More of What You Want by Kessler, Judd

Lucky by Design: The Hidden Economics You Need to Get More of What You Want (Hardcover) (ISBN-13: 9780316566827)

Vendor: Judd Kessler
Product type: Books
Format: Hardcover
$30.00
$30.00
$30.00
Subtotal: $30.00
Lucky by Design: The Hidden Economics You Need to Get More of What You Want by Kessler, Judd

Lucky by Design: The Hidden Economics You Need to Get More of What You Want

$30.00
Lucky by Design: The Hidden Economics You Need to Get More of What You Want by Kessler, Judd

Lucky by Design: The Hidden Economics You Need to Get More of What You Want

$30.00
Format: Hardcover
Description
Description
x
What's the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor's kid get into a nearby preschool while yours didn't? Who gets priority for a life-saving organ donation?

These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there isn't enough to go around. Every day we play in these markets, yet few of us fully understand how they work.

In familiar markets, what we get depends on how much we're willing to pay. Hidden markets do not rely on prices: you can't buy your way in to a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.

Judd Kessler has spent a career studying and designing these very markets. Now, he reveals the secrets of how they work, and how to maneuver in them. Whether you want to snag a coveted ticket, secure a spot in an oversubscribed college course, get better matches in the dating and job markets, do your fair share of the household chores (but no more), or more efficiently allocate your time and attention, this must-read guide will show you how to get Lucky by Design.


Author: Judd Kessler
ISBN-10: 0316566829
ISBN-13: 9780316566827
Publisher: Little, Brown Spark
Language: English
Published: 10/14/2025
Pages: 320
Format: Hardcover
By Judd Kessler
By Judd Kessler
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Judd B. Kessler is the inaugural Howard Marks Endowed Professor of Business Economics and Public Policy at the University of Pennsylvania's Wharton School. In 2021, Kessler was awarded the prestigious Vernon L. Smith Ascending Scholar Prize for his path breaking scholarship. For his work on organ allocation, Kessler was named one of the "30 under 30" in Law and Policy by Forbes. He is an award-winning teacher whose courses are popular among undergraduates, MBAs, PhD students, and executives, as well as a sought-after speaker. His research and writing have been featured in leading media, such as The New York Times, The Wall Street Journal, The Washington Post, Los Angeles Times, Scientific American, Harvard Business Review, Politico, NPR, Hidden Brain, and Freakonomics, among others. He received a bachelor's degree, MA, and PhD from Harvard University and an MPhil from the University of Cambridge. At Harvard, Kessler trained with Nobel laureate Alvin E. Roth, one of the founders of market design, the area in which he has been conducting research for the past fifteen years.

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