Luxury Brands in Emerging Markets by Atwal, G.

Luxury Brands in Emerging Markets (Hardcover) (ISBN-13: 9781137330529)

Vendor: G. Atwal
Product type: Books
Format: Hardcover
$159.99
$159.99
$159.99
Subtotal: $159.99
Luxury Brands in Emerging Markets by Atwal, G.

Luxury Brands in Emerging Markets

$159.99
Luxury Brands in Emerging Markets by Atwal, G.

Luxury Brands in Emerging Markets

$159.99
Format: Hardcover
Description
Description
x
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Author: G. Atwal
ISBN-10: 113733052X
ISBN-13: 9781137330529
Publisher: Palgrave MacMillan
Language: English
Published: 03/11/2014
Pages: 214
Format: Hardcover
Weight: 1.00lbs
Size: 8.88h x 5.48w x 0.81d
By G. Atwal
By G. Atwal
x

Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.


Douglas Bryson is Professor at the ESC Rennes School of Business, France. His research is rooted in applied psychology and includes the study of creative work environments, new product adoption, issues in luxury brand management, and brand image. Douglas has experience of consulting in North America, Eastern Europe, and Central Asia.

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