Luxury Fashion Marketing and Branding: A Strategic Approach by Dallabona, Alice

Luxury Fashion Marketing and Branding: A Strategic Approach (Paperback) (ISBN-13: 9781032206882)

Vendor: Alice Dallabona
Product type: Books
Format: Paperback
$49.99
$49.99
$49.99
Subtotal: $49.99
Luxury Fashion Marketing and Branding: A Strategic Approach by Dallabona, Alice

Luxury Fashion Marketing and Branding: A Strategic Approach

$49.99
Luxury Fashion Marketing and Branding: A Strategic Approach by Dallabona, Alice

Luxury Fashion Marketing and Branding: A Strategic Approach

$49.99
Format: Paperback
Description
Description
x

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.



Author: Alice Dallabona
ISBN-10: 1032206888
ISBN-13: 9781032206882
Publisher: Routledge
Language: English
Published: 08/22/2024
Pages: 186
Format: Paperback
Weight: 0.73lbs
Size: 9.69h x 6.85w x 0.42d
By Alice Dallabona
By Alice Dallabona
x

Alice Dallabona is a Lecturer in Fashion Marketing at the University of Leeds, UK.

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