Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World by Olsanová, Květa

Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World (Paperback) (ISBN-13: 9781032973951)

Vendor: Květa Olsanová
Product type: Books
Format: Paperback
$62.99
$62.99
$62.99
Subtotal: $62.99
Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World by Olsanová, Květa

Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World

$62.99
Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World by Olsanová, Květa

Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World

$62.99
Format: Paperback
Description
Description
x

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.



Author: Květa Olsanová,Gina Cook,Marija Zlatic
ISBN-10: 1032973951
ISBN-13: 9781032973951
Publisher: Routledge
Language: English
Published: 09/02/2025
Pages: 244
Format: Paperback
Weight: 0.93lbs
Size: 9.61h x 6.69w x 0.55d
By Květa Olsanová
By Květa Olsanová
x

Květa Olsanová is Associate Professor at the Prague University of Economics and Business. Dr. Olsanová has an extensive marketing background and close connections with the luxury industry.

Gina Cook is Professor in the College of Business at Metropolitan State University of Denver in Colorado, USA, where she teaches international business and marketing courses.

Marija Zlatic taught marketing for many years at Prague University of Economics and Business and has recently transitioned into the private sector, focused on luxury strategy and technology.

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