Luxury Strategy in Action by Hoffmann, J.

Luxury Strategy in Action (Paperback) (ISBN-13: 9781349346530)

Vendor: J. Hoffmann
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Luxury Strategy in Action by Hoffmann, J.

Luxury Strategy in Action

$54.99
Luxury Strategy in Action by Hoffmann, J.

Luxury Strategy in Action

$54.99
Format: Paperback
Description
Description
x
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Author: J. Hoffmann
ISBN-10: 1349346535
ISBN-13: 9781349346530
Publisher: Palgrave MacMillan
Language: English
Published: 12/02/2011
Pages: 205
Format: Paperback
Weight: 0.69lbs
Size: 9.21h x 6.14w x 0.46d
By J. Hoffmann
By J. Hoffmann
x
Jonas Hoffmann holds a Doctorate in Marketing from the University of Grenoble - France. Associate Professor of Marketing at SKEMA Business School, he teaches at the MSc Luxury and Fashion Management in France and China. He has an extensive experience in consulting and executive training; he has also written several articles about marketing, innovation and the luxury industry.

Ivan Coste-Mani鑽e holds a PhD in Chemstry. He has an extensive experience in the luxury industry; he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.

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