Luxury the Chinese Way: The Emergence of a New Competitive Scenario by Rovai, S.

Luxury the Chinese Way: The Emergence of a New Competitive Scenario (Paperback) (ISBN-13: 9781349711239)

Vendor: S. Rovai
Product type: Books
Format: Paperback
$79.99
$79.99
$79.99
Subtotal: $79.99
Luxury the Chinese Way: The Emergence of a New Competitive Scenario by Rovai, S.

Luxury the Chinese Way: The Emergence of a New Competitive Scenario

$79.99
Luxury the Chinese Way: The Emergence of a New Competitive Scenario by Rovai, S.

Luxury the Chinese Way: The Emergence of a New Competitive Scenario

$79.99
Format: Paperback
Description
Description
x

Author: S. Rovai
ISBN-10: 1349711233
ISBN-13: 9781349711239
Publisher: Palgrave MacMillan
Language: English
Published: 08/27/2021
Pages: 185
Format: Paperback
Weight: 0.57lbs
Size: 8.50h x 5.50w x 0.46d
By S. Rovai
By S. Rovai
x

Serena Rovai is Professor and Director of International Relations at La Rochelle Business School, France, teaching and researching on Luxury Internationalisation Management. Previously she designed and managed the Fashion and Luxury specialisation programmes at Grenoble Ecole de Management, France and spent fifteen years in Asia, mainly in China, in various academic and managerial positions.

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