Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists by Syam, Niladri

Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists (Hardcover) (ISBN-13: 9781800438811)

Vendor: Niladri Syam
Product type: Books
Format: Hardcover
$110.99
$110.99
$110.99
Subtotal: $110.99
Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists by Syam, Niladri

Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists

$110.99
Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists by Syam, Niladri

Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists

$110.99
Format: Hardcover
Description
Description
x
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Author: Niladri Syam, Rajeeve Kaul
ISBN-10: 1800438818
ISBN-13: 9781800438811
Publisher: Emerald Publishing Limited
Language: English
Published: 03/10/2021
Pages: 224
Format: Hardcover
Weight: 0.95lbs
Size: 9.00h x 6.10w x 0.70d
By Niladri Syam
By Niladri Syam
x
Niladri Syam is Director of the Center for Sales and Customer Development (CSCD), and the Robert J. Trulaske Sr. Associate Professor of marketing at the Trulaske College of Business at the University of Missouri, Columbia, USA. His research is in AI and Machine Learning, Pricing, Sales Management and Competitive Marketing Strategy.
Rajeeve Kaul has held executive roles at multiple Fortune 500 companies such as McDonalds, OfficeMax, G4S, Cardinal Health and Essendant leading pricing, advanced analytics and strategy organizations across multiple industries to deliver sustained P&L impact.

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