Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) (Hardcover) (ISBN-13: 9783111388243)

Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

Author: C?cile Armand
ISBN-10: 3111388247
ISBN-13: 9783111388243
Publisher: Walter de Gruyter
Language: English
Published: 06/04/2024
Pages: 268
Format: Hardcover
Weight: 1.22lbs
Size: 9.21h x 6.14w x 0.63d